A rendering of the Radio Flyer store that will open in November.
The maker of the iconic “Original Little Red Wagon” is entering brick-and-mortar.
The 106-year-old Radio Flyer will open its first-ever retail store in November, at Woodfield Mall in Schaumburg, Ill. The store will offer the company’s full product lineup, including stroller wagons, scooters, tricycles, go-karts, bikes and more, along its new line of electric bikes and“unique” gift items for the holiday season.
The store is designed to offer customers the “ultimate Radio Flyer experience.” The attractions will include a test track where kids can get in the driver’s seat for rides and a hands-on experience in products such as go-karts and scooters. Shoppers will be able to customize wagons and other items.
In addition, an in-store bike shop will offer free test rides for kids’ bikes and adult electric bikes along with services that include professional assembly, custom bikes, accessory fittings and more.
“Electric bikes are changing the way families get around, and this experience will allow those who’ve never tried an electric bike to be able to test ride and explore these two-wheel wonders,” Radio Flyer said.
The store will also feature a service center for bikes and other products.
“When my grandpa built the first Radio Flyer wagon 106 years ago in his Chicago garage, he always dreamed of creating a space for families to experience the joy of the Radio Flyer brand,” said Robert Pasin, chief “wagon” officer (CEO) at Radio Flyer. “I am overjoyed to open our first store and let our customers experience all that we have to offer, whether it’s a kid looking for their first tricycle or a kid at heart looking for their first electric bike.”
Based in Chicago, family-owned Radio Flyer is the world's leading producer of ride-ons including wagons, tricycles, scooters, go-karts, Tesla children’s vehicles, and more. The company was founded in 1917.